As we are in the security installation industry, it is vitally important that we appear..#
as people come to us looking for peace of mind and we must be able to look like we provide this even from landing on our web page for a second.
The site needs to look very high end, it will be coded bespoke rather than templates so we can mould it how we like so its important the design element is as unique.
We are also a fast growing company at the moment with a new young MD who took over the family business a few years ago, our industry is not very exciting from a website point of view and we want to challenge that, we want visitors to have a fresher, cleaner experience when they visit our site and feel how modern it is.
The user experience from the beginning is important rather than trying to over content the home page.
Light and airy and want to avoid cumbersome pages
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Here's a few things I might have missed....
You can redraw/play with the logo as much as you like but it must remain blue and in the same font. I have attached the font in case you need it (Marbolo its called).
When I refer to giveaways, I mean online content (security video tips, white papers, home security checks) or it might be small goods like smoke detectors for homes etc.
The giveaway sections, which might just look like data capture boxes can just be placeholders that allow us to do what we want with them.
The the main site navigation needs to be easy to see in case people want to use it, but I do want to split the site up mainly into the sectors we operate, and only split into products once we go into those sectors.
The news/blog feed needs to be found in the main body of the site rather than the footer. I am happy for a social media feed to be in the footer.
There needs to be the facility to use social media (shares and likes) across the site also.