Any high fashion site. They are functional and appeal to our target audience.
For a new visitor, the homepage will introduce our company and direct them to our what2wear page. For a returning visitor, the homepage will show personalized product for a suggested upcoming event (e.g. a night on the town for the upcoming weekend).
What2wear page: a form where they input their hair color, body shape, personal style, etc.
Once input, the page turns into an advice page, where a couple of paragraphs of advice are displayed alongside a hero image and selected outfits that match the advice.
Please use our logo as seen at http://www.guide2style.com. You may change the colors, but we see no reason to change the actual logo design. The site today is quite old, but in its day was...beautiful. It needs to be modernized and can be thrown out, but you may also use its elements. The text on this site is...old. Please pay no attention to the pitch for other companies to lease our software. The new site will be entirely consumer focused.
Target audience is women age 21-35, without turning off younger or older women.