E-commerce and blog that promotes a stylish and simple way to live a holistic and healthy life while maintaining a high style designer lifestyle.Brand PurposeTo educate consumers on high quality, and fashionable health, wellness, and lifestyle products through the blog and offer them corresponding product lines through the e-commerce.Brand Pillars (what are the 4 main tenants of your brand)Wellness (Ayurvedic, TCM, holistic)Health (vitamins, supplements)Fashion (environmentally conscious athletic wear and natural luxurious basics)Beauty/Self care (men and women's products)(recipes and other topics will also be covered.)
Brand Personality (if you were to use 5 words to describe your brand as a person what would it be like)
To organize and simplify information to make healthy living accessible to a wider audience. To expose consumers to high quality, stylish items not yet sold on the US market, and lesser known brands who already have a presence in the US market. To develop a relationship to readership and consumer that feels personal and interactive, thereby gaining interest and trust.
The website is about natural wellness beauty and fashion, so we have to go hardcore cool on this one to establish the brand image as super stylish and modern . The site is run by me and about me, so it has to be really intimate feeling and trustworthy. I think it would be best to go with something that feels hand written and uses the elements from the ZOETWITT brand (which will be sold on the site). A paintbrush or caligraphy feeling could be cool if it's modern- we will have some asian inspired vitamins and treatments - something to think about in a nuanced way."wellness" evokes a sense of cheap, hippy, green, and granola. I want it to be chic, super strong, and streamlined. Some of the designers we carry:
sw basics of brooklyn
michi ny apparel
morihata binchotan products
AND THANK YOU!!!!!