Informative, interactive website for home builders membership association

Winnegamie Home Builders Association (WHBA)

Winnegamie Home Builders Association is a not-for-profit trade organization that provides resources, services & education about the housing industry to our members and our communities. The members are residential home builders and remodelers, contractors such as electricians, plumbers, roofers and carpenters, and businesses that are associated with the home industry such as mortgage bankers, flooring and cabinetry contractors, window and siding companies, etc.
As a member organization, WHBA sells the American Dream of Homeownership through continuing education classes for builders and contractors, hosting an annual home expo and organizing two Parade of Homes events yearly. (the Parade consists of multiple Open Houses held concurrently showcasing member new home construction to encourage people to build new houses.)
Since WHBA is a non-profit organization, they host fund-raising events to sustain their organization and also support selected local events.
The organization holds monthly membership meetings to conduct the business of the organization, but they are also very social gatherings that generally include a meal and cocktails. The members of WHBA tend to do business with one another, and enjoy the social aspects of the organization.
Website Objective
The WHBA website serves many purposes for the organization but the two most important ones are providing information to members about the organization, and providing consumers with information about members.

Target Audience
Primary Target: Residential home builders and contractors, businesses related to the home building and remodeling industry, and companies that provide professional services to those businesses. (bankers, accountants, marketing firms, security, real estate, title companies, interior design, etc.)
Mostly men in mid-thirties to mid-fifties. Some with secondary education, but mostly craftsmen with on the job training and experience.

Secondary Target: General public looking for reputable companies to do work on their homes.
Mostly women ages thirty five and up, married with children, two income family that owns their own home.

http://www.whba.net

Values to communicate with your design:
Professional, collaborative, friendly, informative, active

Stylistic Preferences
Professional but fun, Modern,

Colors
Logo is blue, red and grey.
Prefer brighter look to website rather than dark
Use photography of homes in various stages of construction: blueprints, framing, interior build-out, siding, landscaping, roofing, etc. Homes shown should be upper middle-class with nice amenities, but not too extravagant.
Use warm fonts, not too script-y, and easy to read, but more feminine than masculine.

The WHBA website serves many purposes for the organization but the two most important ones are providing information to members about the organization, and providing consumers with information about members.
On the homepage, we want a large image slider that allow us to showcase our events such as our annual Home and Garden Show, our twice yearly Parade of Homes, our Golf Outing, and the like. Additionally, we need to make our member information easily accessible to encourage visitors to use our members' services (Consumer Resources section). Each member gets space to display their logo, and brief info about their business.

We want our phone number to be on each page, probably in the header.
Appropriate graphics are homes, families, back yard activities.

refer to my Pinterest page Connie Drexler, Client-Builders Association for images that are appropriate.
Use NAHB and WBA logos, attached.
Web sitemap also attached.