trevor.walker got their new web page design by running a design contest:
Innovative beverage company needs cutting edge website!
Check out trevor.walker's Web page design contest…
Food & Drink
Zag helps make people healthy and happier by providing natural botanicals that work fast, responsible to the planet and community partners. Primary Audience : Potential employees Secondary Audience: Media, engaged customers/consumers and other 3rd parties
Objective: Re-launch ZAG website by April 25: Primary Objective: influence talent acquisition; Secondary Objective: influence retailers, media, and other 3rd parties Strategies: 1. Fully articulate ZAG’s Key messages : “Zag helps make people healthy and happier by providing natural botanicals that work fast, responsible to the planet and community partners’ 2. Compliant 3. Convey a Professional look and feel that is leading edge and connected to nature and communities 4. Offer Clear calls to action a. share content on social media – integrated with facebook, twitter, linked in etc. b. apply for jobs in 2-3 clicks c. contact us for more information – submit form 5. A website that is Easy to Navigate, with no technical glitches/difficulties. Fully responsive. 6. Offer Timely Updates via corporate blog, compelling visuals and integration with social media Brand Character • Compelling, visionary, bold, irreverent • Simple • Powerful visuals – leverage the zebra – • Not “just a business website” unique copy • Narrative that inspires Design Guidelines: - Connected to nature and our communities - Healthy Living and Lifestyle - Progressive Corporate Imagery - Incorporate black and white, striped imagery of the Zebra - Simple, sleek and un-complicated - Strong visuals, with minimal copy. - Must be easy to modify content in house.
HOME – • A sophisticated, current design that offers a compelling introduction to the Zag Brand. • Incorporating a revitalized graphic treatment of the Zag logo and an easy-to-navigate and dynamic menu system. OUR STORY • Introduce our philosophy, culture, and corporate successes/growth. • Include images and video as needed • To convey a sense of achievement and social/environmental conscience. OUR PEOPLE • A look at our executives and employees. • The first half will be pictures and brief bios of management, with the ability to add/remove people as needed. • Additional employee images and information OUR BRANDS • Space to articulate 3 brands with room for more in future. CAREERS – • A brief introduction to the HR process, followed by an interactive listing of current job postings. • Images of Vancouver and the Zag HQ • Integrated with Zag social media accounts and have the ability to share/tweet postings directly from the website • Infographics/Images that convey corporate culture, and why people should work here. • Capacity to host video(s) and other images such as slideshows. WHAT’S NEW – • Consistent with current best blogging practices and be easily updated • Capability to include all possible video, images and text variations • Integrated with social media, including the ability to share/tweet blog posts directly from the page. • to post news releases and other relevant media updates. • Capability to include images or video as needed CONTACT – • A simple contact page that offers up an email and phone number • Capability to include images or video
What to avoid
Issues with Current Site: • ZAG website presents an unprofessional image that deters talent, undermines our reputation and diminishes our ability to sell products • We cannot recruit properly and we cannot impress top tier customers • The current content is out of date and therefore not accurate regarding Zag’s business, key messages or corporate culture. • The current website has no unified design and is cumbersome and unappealing to the user • Not responsive
Key Success Factors: • Higher incoming web traffic with a low bounce rate. Use of Google Analytics to evaluate. • Uptake on our calls to action, with measured growth month-to-month: o Increased number of job applicants, both organic and those solicited by HR. Maximum of 3 clicks from homepage to apply. o A corporate blog with readership that grows month to month. Content is shared on twitter, facebook, linked in (etc.) by external users, without having to leave the site. o Requests for information (contact us) are submitted via the website. Measured through contact form. • A clear and compelling ZAG brand experience that provides clarity about our mission and corporate culture – to our customers and consumers of products. User testing to ensure this. • Responsive for ease of use across PC, mac and mobile devices
CA$2,199 Gold package
Every design category has flexible pricing for all budgets. Web page design starts at €549.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
trevor.walker collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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