SAN FRANCISCO – June 4, 2013 – 99designs, the world’s largest graphic design marketplace, today announced it is accelerating its expansion in Asia with the launch of a new site for the Singapore market, an extensive tour of its large and active designer communities in Indonesia and the Philippines, and the hiring of regional design consultants to better serve the needs of customers throughout Asia.
“Word-of-mouth adoption of 99designs’ design contest model in Asia has been amazing since we launched 99designs five years ago, and we are now ready to more formally invest in accelerating our growth there,” said Patrick Llewellynn, president and CEO of 99designs. “Our customer bases in regional startup hubs like Singapore and Hong Kong have grown at a remarkable pace, and some of our largest and most successful design communities are in Indonesia and the Philippines.”
Launch of 99designs.com.sg
Jason Sew Hoy, Chief Operating Officer and Asia-Pacific General Manager of 99designs, is in Singapore this week to celebrate the launch of 99designs.com.sg with local customers and designers, as well as to speak at CrowdsourcingWeek, Echelon and Startup Grind Singapore. The new site enables Singapore customers to purchase design work on 99designs using local currency and access support through a local phone number. Singapore is one of 99designs’ top markets, with one of its highest sales per capita. 99designs.com.sg is 99designs’ second country site in Asia; last year the company launched a successful local-currency site for the Hong Kong market at 99designs.hk.
Design Community Tour
99designs Community Director Jason Aiken and a team of designer community liaisons have begun a two-week tour of Indonesia and the Philippines, where they will host numerous design events reaching thousands of designers, including a full-day National Conference for Indonesian designers in Yogyakarta on June 7.
Indonesia and the Philippines are among 99designs’ top designer markets, with thousands of designers in those regions earning a living by winning design contests on 99designs and carrying out follow-on work for clients they meet on the site. 99designs has paid out more than $10 million USD to graphic designers in Indonesia and the Philippines alone since its launch in 2008 – more than any other design marketplace has paid out to their entire global design community. In total, 99designs has paid out $54 million USD to its designer community of more than 225,000 designers from 192 countries.
“The request for 99designs to visit Indonesia and the Philippines came directly from our designers, dozens of whom have worked with us to plan a full calendar of events,” said Aiken. “Our designers in these countries are incredibly proactive, and have already organized many meetups on their own to form social and professional networks. We couldn’t be more excited and delighted to meet them in person to provide support and education.”
Hiring of Regional Staff
To help support its rapid growth in the region, 99designs has hired a staff of three design consultants based in The Philippines. These support staff will help ensure 24/7 customer support for the Asia-Pacific markets and will be available to help customers write design briefs and facilitate their contests.
“We’re working closely with our new staff in the Philippines and will continually evaluate the need for additional staff in other countries,” said Sew Hoy. “We’ve learned a lot about how best to approach internationalization over the past year in the course of launching nine new sites across Europe and Latin America, and we’re looking forward to applying those learnings as we focus on building our presence throughout the Asia-Pacific region.”
99designs is the world's largest online graphic design marketplace, connecting businesses looking for design work with more than 220,000 graphic designers from 192 countries around the world. Businesses can source graphic design work quickly and affordably by launching design contests to the community, working 1-on-1 with individual designers, or purchasing design templates from 99designs' readymade logo store. The company was co-founded by serial entrepreneurs Mark Harbottle and Matt Mickiewicz (SitePoint, Flippa), and is backed by Accel Partners and angel investors Michael Dearing (eBay, Harrison Metal), Dave Goldberg (Survey Monkey), Stewart Butterfield (Flickr, Tiny Speck) and Anthony Casalena (Squarespace). To learn more about 99designs, including where the company is hiring, visit 99designs.com.
Lauren Gard (US/Worldwide)
Emma Maidment (Asia Pacific)
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