Background information
Name to incorporate in the logo
Familiar Coffee
Slogan to incorporate in the logo
Description of the organization and its target audience
*UPDATE*
Final Round rules: First off thank you for submitting your designs and congrats on making it to the final round! I added 3 font styles that you can choose from. Please only use these new fonts. Font color should be green. In addition, all designs need to have a butterfly included in your design. Lastly, please do not use a coffee bean in design (including a coffee bean in the butterfly), I do not wish to have that part of the design.
Best of luck and I'm looking forward to seeing your final product!
decaf specialty coffee. A brand that sources high quality specialty coffee that taste like caffeinated specialty coffee but without the caffiene. Taste, quality, design is our 3 pillars for our brand.
Mascot is a butterfly.
Age: 25-45
Gender: M & F (75% male)
Interests: Specialty coffee (high quality coffee)
Behaviour: Can no longer drink caffiene so looking for decaf alternatives that taste good.
Logos I like: Little Wolf Coffee
Illustrator we are currently work with is https://www.instagram.com/taylornaoko/
Industry
Food & Drink
Visual style
Colors to explore
Other color requirements
Tonality
Tone of brand and website: clean, educational, simple to navigate, approachable (unpretentious), (user focused) → take snobbery out of it
-High level focus on humanity
Color palates: green shades, black outline, tan background, brown (for coffee), muted tone
Style Attributes
References
Attachments
Other notes
Contest deliverables
1 x Logo
Winner of this contest
1 x Business card
1 x Letterhead
1 x Envelope
1 x Facebook cover
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.
Use this as your guide. This is the strongest logo and brand identity I would like to base our logo after.