Planning is crucial in brand marketing, but life can throw you some surprises. That's why it's important to adapt and be flexible.
Present yourself better
You're ready to attract new clients, and your portfolio is decked out with beautiful designs. The problem is, no one is paying attention.
Maybe customers need assurance that you're experienced, so try posting how your design looks in real life and tagging it #IRL ("in real life") for legitimacy. Or perhaps customers need more information about your designs. Make sure you're including vital information such as prices (if you're selling), materials used and clients' names (if applicable).
Show off all your skills
Picture this: you're an illustrator and you've meticulously planned ahead by scheduling social media posts of your beautiful illustrations. However, as the weeks progress, you start getting better at manipulating stock images for book cover designs. So, why not post a few of them too? Who knows, you may attract a new client who wants to involve you in their next best-seller!