michael_haltinner got their new product label by running a design contest:
Beer label for Sarganserbräu
Check out michael_haltinner's Product label contest…
Food & Drink
Description of the product
I’m looking for a beer label which I can add to my beer bottles (33cl). Currently brewing is a hobby from me, my lot sizes are comparable small (20 liters per brewing). That’s the reason why I can try many different beers and always try to make a different beer than the previous one. Therefore it will be great when the final label can be edited quite easily so that I can adapt it with just minor steps to get a new label which fits for my next beer (e.g. changing of one of the colors and of course changing the description of the ingredients). As mentioned before I’m a hobby brewer but like to start this year to sell my beer on smaller markets. My home town is located in Sargans (Switzerland). It has a quite prominent house mountain called Gonzen and also a castle in front of it. I’ve added a photo of the castle and the Gonzen. I’d like to have both objects be part of the final design of the label. The label can be made modern, but if you think it looks also good in retro style… why not.
Description of the product target audience
Myself, friends and a like to sell it now also on small market places. Age: 30-50 Swiss
At the end of the competition it will be great to receive in the range of 4 labels (3 for my recent brewed beers – as mentioned the labels can be just differ in the color or maybe adding a small malt or hops symbol, and of course the description which I can provide in the final round). The 4th label will be the same as the other ones, but with the space holders for information (regarding ingredients, alcohol,…) blanked off. I’ll use this label as a standard label which I can order in higher qty. For those beers I’ll then add a 2nd label in the back of the bottle (self-printing label) where I’ll put all the information on. This gives me more flexibility because I’ve to order the labels in higher qty. at the printing office. The information I need on the label are (On the 4th label only this information will be visible, the rest will be blanked off): Illustration: Gonzen with the castle in front Brewery name: Sarganserbräu Brewery address (can be really small somewhere on the edge of the label): Sarganserbräu, Städtchenstrasse 89, 7320 Sargans, Schweiz Additional information(can be really small somewhere on the edge of the label or maybe in the area of the name of beer): Naturtrübes Bier (in case it is plased somewhere in the edge), naturtrüb (in the area of the name of the beer) Additional information (on the 4th label just blanked off, because of having an additional label on the back side of the bottle) Beer name: (e.g. Märzen) Type of beer: (e.g. Lager) Alcohol: alc. xx % vol. Ingredients: Zutaten: x, y, z Date of expiry: Bei max. +6°C mind. haltbar bis dd.mm.yyyy Volume: (e.g. 33cl)
What to avoid
I'd like finally to receive a format which I also be able to adjust quite easy. Is there a freeware available?
Currently it's free. It needs to fit on a standard 33cl long neck bottle
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
michael_haltinner collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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