alexbranc got their new product label by running a design contest:
Caldo.Org | Caldos & Sopas Orgânicas - Precisa do seu Talento!
Check out alexbranc's Product label contest…
Food & Drink
They are two: "Caldo de Legumes" and "Caldo de Galinha"
Description of the product
We are offering the first line of ready-to-eat organic broths and soups in Brazil. We are the only alternative to industrialized dry company products like Knorr. Maggi, Sazon, Yoki etc.
Description of the product target audience
Our consumers are home cookers and amateur chefs who don’t like the industrialized stock/broth because of the amount of salt, MGH and chemical additives.
We are in test phase where the product will be sold as homemade one. However, since we do have plans to produce in larger scale soon we want a professional, ready to the shelf look right from the scratch. Here are a Brazilian design in which I can say we kind of inspired our product: http://dobem.com/ What we want to communicate: The one of its kind product. The 1st one in Brazil Different No traditional stock/broth look with photos of vegetables, chicken etc. A real appealing color that hold you attention in the market shelf You could use both funny and/or abstract figures. Play with this at your will. Measures 27cm (auto adhesive) ——————————————- | | | | 7.5 cm ——————————————- —————————- Infos in the Labe (has to be in Portuguese) Logo Product Name “Caldo de Legumes” for one and “Caldo de Galinha” to the other Right below the Product Name: Produto com Ingredientes Orgânicos (meaning Product with organic ingredients) Somewhere around the product name with some highlight: “Caldo de verdade para dar aquele up no seu prato! Bon Appétit!” (meaning: a true broth for giving that up in you plate” Below and somewhere near product name: Sem Químicos | Zero Sal | Sem Glúten (meaning No Chemicals | No Salt | Gluten Free. Symbols here are more than welcomed. Instrução de Uso: após aberto conservar na geladeira e consumir em até 5 dias. Also in the same section at the bottom: Peso Líquido 600ml (meaning Net Weight) In another section: Nossa história (meaning our history) A Caldo.Org acredita em comida prática, saudável e saborosa. Daí nossos produtos serem assim: tão simples quanto fritar um ovo, feitos com ingredientes seguros e gostosos toda vida! —————————— For the “Caldo de Legumes” (Vegetable Stock) Ingredientes: cenoura, aipo, cebola, alho-poró, tomate, algas, tomilho, orégano, louro, salsa, alecrim e tempo, "bastaaante" tempo! 70% ou mais dos ingredientes são orgânicos. O restante são produtos de origem ética. —————————— ——————————- For the “Caldo de Galinha” (Chicken Broth) Ingredientes: frango, cenoura, aipo, cebola, alho-poró, tomate, algas, tomilho, orégano, louro, salsa e alecrim e tempo, "bastaaante" tempo! 70% ou mais dos ingredientes são orgânicos. O restante são produtos de origem ética. ——————————- ————————- Produto de Baixo Teor Calórico (meaning lowcal product. By the way, there wont be a nutrition facts section. This is the only nutrition information about this subject) ————————- Mais Informações (Meaning more info) Facebook: fb.me/Caldo.Org Mensagens: m.me/Caldo.Org We need “blank” rectangles for: Número do Lote (meaning Batch Number) Data de Fabricação (meaning manufacturing date) Validade (meaning validity)
What to avoid
As I mentioned before we want something radically different of the traditional brands like Knorr, Maggi, Sazon etc. Think out of the box!
a rectangle with 27cm (L) x 7,5cm (H)
$499 Silver package
Every design category has flexible pricing for all budgets. Product label starts at €269.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
alexbranc collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Millennial's and people within the 28-48 age market, mostly food oriented individuals who live urban cities. We are tryi
20-35 year olds, men and women, living in the US (think Austin, Texas), health conscious (non-GMO, vegan, gluten-free)
Those looking to be at their peak performance and very interested in health and wellness with natural, health boosting i
21 to 40 year old male and females.