stefan.gerner got their new product label by running a design contest:
Check out stefan.gerner's Product label contest…
Food & Drink
WIP - Weinhandel (regional wine wholesaler)
Description of the product
The Name "Großer Sylter" es derived from the bottle size (only Magnums = 1,5 Liter) and the place, where it will be marketed (Sylt = a small Island in the very North of Germany - a bit like the Hamptons of Germany). The label will be used for a line of different wines (red, white, rose) to be served by the glas and sold to hotels and restaurants out of a big bottle (Magnum). The labels of the different wines should be very close to each other and only should differentiate e.g. by colour or a symbol. The label dimension should be: 8cm wide and 10cm high The statutory levies (like alcohol, filling quantitiy, ...) will be mentioned on the back label - no need to consider this.
Description of the product target audience
We are selling these wines to hotels and restaurants, that are pouring the wine by the glas and usually do that at the table. The wines itself will be produced by various very well known wineries exclusively for us.
We are very open to the logo, layout and composition of the label. The front label should concentrate on the graphics, Colours, … - in order to catch attraction. The necessary Information, one has to print on a wine label will be found on the back label. Please Keep in mind, that we want to use the label as a series - for different wines out of different grape varieties, that will differentiate e.g. in solour, symbol or drawing.
What to avoid
The label should be rather modern and not too traditional
The label dimension should be: 8cm wide and 10cm high; the bottle will be a bordeaux-style one.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
stefan.gerner collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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