Minimalistic, modern, authentic packaging design for Yerba Maté (Flavor Name “Original”)

La Bombilla

http://www.labombilla.fr

YERBA MATÉ

[You can find french version attached]
Our company, La Bombilla, is selling yerba mate on the French market (so the packaging will be in FRENCH). It’s a natural drink with a lot of benefits from South America. Traditionally, you drink yerba mate in a gourd with a bombilla (a filtering straw), and that’s the way we’re selling it. We’re selling a pack with Yerba mate, a bombilla and a gourd.

[You can find french version attached]
Why people are buying yerba mate ?
- Energy
- Social proof (famous football players often drink yerba mate)
- Fat Loss
- Antioxidants
People who can be interested by Yerba mate :
- Men & Woman under 40 years old (relatively young people)
- Athletes and people who practice sports activities
- Students
- Dynamic executives

[You can find french version attached]
What should reflect the packaging:
- Very photogenic & Catchy (we wanna grow threw Instagram)
- Reflect values of Bio and 100% natural in the design
- Spirit of South America

=> For the contest, we need a packaging for the flavor "Original" but we would like the packaging to be declined for 2 other flavors so we will be happy to work with the winning designer on a 1-to-1 project afterwards for the other two flavors of our product range (only different color, flavor name, ingredients list).

For the FRONT, we would like a design related to nature with yerba mate leafs, spirit of south America and something graphic, photogenic & catchy.

You can find attached a packaging inspiration that we like (clean design) but it’s just an example. Please try to take into account all our recommendations.
 
------------------------------ FRONT FLAVOR ORIGINAL -------------------------------------
Bio Fair for life
100% naturel
Sans Gluten

LOGO

Title of product “YERBA MATE”
Flavor Name “Original”

Text “Boisson naturelle d’Amérique du sud”

Poids net : 250 g Logo Bio UE

--------------------------------------------- BACK-----------------------------------------
Text on 3 main benefits with a logo for each benefit :
Energisant
Antioxydant
Brûle-graisse
This text for flavor “Original” :

Le Maté Original est doux et agréable. Il séduira les personnes voulant profiter des bienfaits du maté sans l’amertume des yerbas traditionnelles.
Ingrédients : maté vert (100%)
Conseils de conservation : A conserver à l’abri de la chaleur et de l’humidité.

This text :

Le maté tient ses origines des indigènes guaranis qui le consomment depuis des siècles pour ses nombreux bienfaits. Les vertus variées du maté aideront les sportifs en quête d'une énergie agréable, les étudiants et les ambitieux à améliorer leur concentration et les amoureux de la nutrition pour ses propriétés détox !

This text :
Prépare ton maté comme un pro !
Icons to show how to prepare a yerba mate & ustensils needed (see file attached)

Click to action to follow us on Instagram and look at our website :
Logo Insta + @labombilla.fr / Envoi nous tes meilleurs matés sur Instagram!
Click to action to check our website :
Tous nos produits sur http://www.labombilla.fr
=>As an example for the design on the back, you can try to put a map of south America in background (Spirit of South America)

--------------------------------------------- GUSSET SIDE -----------------------------------------
A design with yerba mate leafs.

--------------------------------------------- BOTTOM -----------------------------------------
Barcode

Size of the packaging : 21,5cm(height) x 12cm(width) x 6,2cm(depth) with windows on both gusset side.IMPORTANT : Printing template is attached but but we’ll receive final dimensions next week so proportions could be slightly different. If you’re doing us a design, we would like your help to insert the design into the printing template to send it to our manufacturer.[VERSION FRANCAISE]Taille du packaging : 18cm x 9cm x 6cm (soufflets) avec des fenêtres sur les deux côtés du packaging.IMPORTANT : Vous trouverez ci-joint le gabarit d’impression mais les dimensions vont probablement varier un peu. Nous recevrons les dimensions finales dans la semaine, il faudra donc nous aider à insérer le design dans le gabarit d’impression afin que l’on puisse l’envoyer à notre fabricant.