Frischli Milchwerke got their new product packaging by running a design contest:
product packaging für Frischli Milchwerke GmbH
Check out Frischli Milchwerke's Product packaging contest…
Food & Drink
Frischli Milchwerke is a medium-sized dairy
What's your vision?
Brand and Brand Name: Leckermäulchen (referred to as LM hereafter) Explanation of LM in English: it’s basically a playful, diminutive form of the German word for gourmet. Established in 1979, the brand was originally a product for children but is now also enjoyed by adults, who make up approximately 50% of customers (primarily mothers of the children). Medium to high pricing. The Product LM is a sweet, frothy, and fruity dairy product. The consistency is similar to that of mousse – fluffy and light. LM is a fresh product found in the refrigerated section and doesn’t contain any artificial preservatives. To produce 100 grams of LM, 200 grams of milk are used. Can be eaten as a snack or dessert any time of day. Task and Target Group: The label design needs to address adults more effectively – without eliminating the childlike character entirely. At the same time, the design needs to be updated. Changing the box / container ist not wanted. Benefit: LM offers an exceptionally enjoyable experience with flavor and consistency, produced using a healthy ingredient – milk. Buying, sharing, and enjoying this healthy yet popular snack is fun for everyone and gives you the peace of mind that comes with doing something good for you and your family. Support/Reason Why: - Mousse-like (fluffy, frothy) consistency with very high milk content - An exceptionally high amount of beneficial dairy ingredients, thanks to production with double the portion of milk for each portion of LM Key Signals 1. The head of a girl and (only for radio/TV) the slogan/TV jingle: “Leckermäulchen tut Leckermäulchen gut” = “Little foodies – a healthy treat for little gourmets” or “A healthy treat for little gourmets” 2. Others: banner with the “Leckermäulchen” lettering, illustration of a pitcher of milk and a glass, designation as “Milchquark-Mahlzeit” dairy snack time
Milk plays a key role for the brand and product. TV commercial: www.youtube.com/watch?v=w3iN4JRVBIg Attached please find all layout-data of LM Stracciatella. Please develop your designs based on this varietal
€1,000 Custom package
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Frischli Milchwerke collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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