Portfolio
:format(webp)/99designs-contests-attachments/102/102795/attachment_102795719 "It includes a “legend”, represented by a woman, since most urban legends in Grand Rapids develop about a woman.")
:format(webp)/99designs-contests-attachments/102/102692/attachment_102692525 "The letters used for the word \"ROAD\" are custom made, inspired by the traditional brewing techniques and illustrations of the beers in the website and Instagram pages. This combination of the custom made letter and the sans-serif typography in logo are a symbol of the classic and continuous (modern) paths we will encounter by evolving \"down the road\".
For this one I think it's interesting how the logo and the beer art look unified instead of just stamping the logo in the can. Here both designs (the art for the beer and logo) interact and join pretty well.")
:format(webp)/99designs-contests-attachments/102/102692/attachment_102692069 "The client asked to incorporate a character (in this case a legend) to the logo. I researched some of GRAND RAPIDS URBAN LEGENDS and most of them involved women. I took the liberty of illustrating a mysterious woman following the urban tales and legends around without pointing to any of them specifically. With this design I wanted it to look vintage but to work more as a stamp.")
:format(webp)/99designs-contests-attachments/102/102621/attachment_102621144 "The spiral symbolizes an \"speedy embrace\" that the brand gives to everyone who needs this tool. This spiral connects with the \"dot\" on the brand's name because the whole (all puns intended) of Modin is that everyone can access the data.
This is a simple yet elegant logo that works in many colors and surfaces inspired by the BELL brand (as asked by the client).")
:format(webp)/99designs-contests-attachments/102/102711/attachment_102711316 "For this design I wanted to give a more personality to the robot. To achieve this I decided to make a handwritten custom made type for the brand name and use clean sleek lines for the robot, balancing the technology/modern look of the robot with an earthy and full of life typography.
I also added a brand language, adapting the logo to a black and white format and expanding the robot's personality with more expressions that could be used for different situations and mediums (like t-shirts, tote bags, social media posts, wallpapers, etc.)
Last but not least the Robot can be used without the brand name for special occasions.")
:format(webp)/99designs-contests-attachments/102/102684/attachment_102684816 "For this proposal I wanted to unify the idea of a vinyl record and a performer as the \"legend\" making the brand feel vintage, artistic and fun and also mature. In a way the performer is the one in control of how his \"record\" is played.")
About
Ámbar has mainly worked in branding design and illustration.
Some of her previous work has been for companies and brands such as Anheuser-Busch, Absolut Vodka, Kellogg’s, and many others.
She has been assisting in projects involving wayfinding, signage systems, brand identity, webpage backend data organization, UX/UI designs for El Almacén del Vino, B. Fernández & Hnos., The New York Times, Grupo Ferré Rangel among others.
Member since:
February 24, 2018
Reviews
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"Inventive, responsive and a great instinct. Great illustrator. Highly recommended. "
joshej
reviewed almost 6 years ago
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