Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/3713022/2e58cb20-2f28-4afd-97b0-e35d8dc55ec2 "I developed this concept brand for a premium Sriracha Chili Sauce. The label is illustrated by hand, using elements and an aesthetic usually found in traditional asian products and culture, but adapted to work with an occidental consumer.
This is designed to be printed in one ink directly over the bottle.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/51a81f62-50d3-45c9-8aa3-05bfd32840d7 "I did the branding for this concept mineral water, the naming, logo and general look and feel.
The task was to create a sophisticated minimalistic label for a premium Swiss mineral water. The need was to reflect three main elements: the Swiss flag, an Edelweiss flower and the water source so I chose the Matterhorn mountain for its relevance and symmetrical shape.
The label was designed to be printed either over the bottle or in clear vinyl and to be embellished with silver and metallic finishes. I chose a main shape for the label so it sits in the lower part of the glass bottle as an emblem. The edelweiss flower was custom made also. This design is available.")
:format(webp)/99designs-contests-attachments/140/140454/attachment_140454501 "The task was to create a cheerful and fun label for this traditional Spanish cocktail, Agua de Valencia, which main ingredients are white spirits and orange juice, so I crafted custom icons representing the orange blossoms, fruits and drinks made with them. I used hand drawn fonts to convey the spirit of different local sayings (and voices) from Valencia, Spain.
Since the drink itself is orange color, I chose a color palette to complement and highlight it.
The label is silkscreen printed in three colors on the bottle.")
:format(webp)/99designs-contests-attachments/146/146534/attachment_146534324 "Samsol is a well established Pakistani brand for hair products, specially Hair Color Dyes. They needed to update their packaging for a new generation of customers, since they export to Asia and Middle East countries. I designed their new box keeping in mind that this particular product needs to be extended to a whole line, allowing to be paired with different model's photos and color codes. I helped them to create a well organized layout to convey their values and messages in a straightforward manner, while making it visually appealing on the shelves.")
:format(webp)/99designs-contests-attachments/140/140297/attachment_140297856 "The brief required a bold, captivating label for this new brand of premium Nihonshu / Sake. The client wanted references to the crane symbology with energetic vibes as well. To convey this, I developed the visuals using organic diagonal shapes (they may resemble a flowing river), using color combinations more usually found in asian cultures. Golden foil embellishments highlight the brand name and a small crane symbol. Everything is grounded by a horizontal dark blue band containing the product info.")
:format(webp)/99designs-contests-attachments/140/140661/attachment_140661380 "I designed this label with a particular handmade technique and custom lettering to complement the beautiful glass bottle. Since this is a Cayman Islands distillery, I took inspiration on their vintage postage and bank notes to recreate the desired look. The textures, frames, embellishments and guilloché are hand drawn. The label will be printed on textured paper with two inks plus gold foil and lacquer. The final version has a different illustration than this one. This particular custom mockup required heavy photo manipulation to make it look as realistic as possible.")
:format(webp)/99designs-contests-attachments/132/132646/attachment_132646051 "Label design for a premium Mediterranean salad dressing and marinade crafted with natural ingredients, high quality olive oil and lemons. The task was to create a mediterranean premium look. Tile patterns and vintage organic illustrations are embellished with gold details to highlight the brand vibes in this luxury product.")
:format(webp)/99designs-contests-attachments/140/140103/attachment_140103043 "The task given was to create a label that reflects beer crafting tradition but in a modern, more casual approach. I created this label which permits the manufacturer to adapt it to a line of beer varieties. Through color coding, it means that by changing the main color and relevant info, we achieve versatility and product recognition.")
:format(webp)/99designs-contests-attachments/144/144550/attachment_144550013 "The task on hand was to update the product line of these fermented hot sauces to cater to a premium market and restaurants.
I created a design that can be adapted to a whole line of products and different formats, such as labels, signage, etc.
The design uses gold embellishments to highlight the premium feel we're aiming for. An accent color (blue) was used to differentiate between flavors, this will change accordingly.
An indicator for \"heat level\" was implemented as well.")
:format(webp)/99designs-contests-attachments/132/132557/attachment_132557834 "The client needed a label for their premium Limoncello, a traditional lemon liquor from Italy. Since it's a yellow beverage, I used blue, aqua and gold embellishments to highlight the product. The theme was art deco italian tourism posters from Amalfi, Positano and the mediterranean sea, so a mix of these classic elements define this label style.")
:format(webp)/99designs-contests-attachments/133/133597/attachment_133597792 "The theme for this product was Mid Century, Bauhaus inspired influence for this naturally crafted brandy distilled from apricots. I created bold graphics and clear descriptions for this label.
This can be easily adapted to extend the product line.")
:format(webp)/99designs-contests-attachments/146/146470/attachment_146470775 "The client asked for a new Whey Protein packaging, that would establish an upcoming rebranding and updating of their labels. The specifications for this design concept were that it must appeal to a wide target audience, have really legible fonts and be apt for online sales. I used a dark neutral base, embossed textures in some sections to add a premium feel to user experience, and the accent brown-copper gradient color represents the Chocolate flavor for this particular variant. I chose a few options and this is my preferred version.")
About
I help clients worldwide to create fine-crafted packaging and product identities.
Let's talk about your project!
Graphic Designer, 12+ years' experience.
Packaging Design Specialist
Illustration and Branding.
English / Spanish
Member since:
May 05, 2019
Reviews
"I've worked with Sebastian many times now, and he always comes through timely with great designs! He's awesome to work with!"
carolyn_m
reviewed 2 days ago
"Thank you for your review, Carolyn! I always appreciate your kind words and inspiring attitude. I look forward to the next project!"
Sebastian Rubio
responded 2 days ago
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"The Best in the game. Thank you again for your hard work and dedication, Sebastian. Excellent outcome!!!! "
Gus K
reviewed 12 days ago
"Thank you, Gus, and I look forward to working with you again in the future! Happy to help!"
Sebastian Rubio
responded 12 days ago
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"Sebastian is awesome to work with! This was the 6th project he's completed for me, and I'm always happy with the final work."
carolyn_m
reviewed 26 days ago
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"Great and efficient work"
BenYof
reviewed 30 days ago
"Thank you, Ben, I appreciate it!"
Sebastian Rubio
responded 30 days ago
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"This is our second project with Sebastian. Not only he is extremely professional, but extremely talented. All of our designs and asks become a reality even better than expected. You will not regret hiring Sebastian, thank you! "
Anonymous client
reviewed about 1 month ago
"Navin, thank you for this amazing review! It's been a pleasure working with you once again. I wish you the best with your brand! "
Sebastian Rubio
responded about 1 month ago